How do you respond when you hear excuses from prospective clients? How do you motivate current clients so these types of excuses don’t plague their fitness goals?
Let’s face it. Not everyone shares your passion for fitness. If they did, you’d be out of a job. The truth is, for many people (get ready for it) working out, well it kind of sucks. Part of your job as a fitness professional is to help change their mindset, turn their fitness program from something they can’t stand into something they can’t live without.
In a world filled with instant gratification, venturing into the unknown with fear of a mundane cycle and no up-front benefit can be a huge mental hurdle for people. These roadblocks often manifest themselves as excuses. Understanding clients’ fears is half the battle. The other half is being prepared to address these excuses as they come.
Take a look at this infographic, and think about how you would respond to these excuses. That way, the next time you hear, “but I don’t wanna” or “but I can’t,” you’ll be prepared.
What is the most bizarre excuse you ever heard? C’mon, humor us.
