National Senior Health & Fitness Day (NSHFD) is right around the corner. On Wednesday, May 30 more than 100,000 adults will participate in activities around the U.S.
“Older adults at all levels of physical fitness are encouraged to participate in National Senior Health & Fitness Day,” says Patricia Henze, NSHFD program manager. “Our goals for Senior Day are to make exercise fun, to increase awareness of the benefits of a regular exercise program for older adults, and to encourage all older adults to take advantage of the many health and fitness programs offered in their communities.”
Many times personal trainers ask how they can get started in the personal training business. I ask them where they work (big facility, private studio, etc.) and who they currently work with. Sometimes I suggest mixing it up and thinking outside the box. There isn’t a silver bullet to succeed as a personal trainer. Every personal trainer is different with a unique personality. Find the people or the group of people that match up well with your expertise and passion.
NSHFD should remind you to look at your current personal training marketing scope. Are you only marketing to athletes? Are you only marketing to women? There are many people out there who are of the older generations who need and want your help.
Baby Boomers are the fastest growing segment of the population. There is a lot of opportunity for you to grow your business within this market. They have the time and many have the finances to enroll in your services. But, most importantly, those who want to participate are motivated to stay healthy. They are determined to outlive their investments and to watch their families grow and enjoy their lives.
Make exercise fun and show older adults that they need to celebrate their health and their lives not for just one day, but every day.
How are you helping older folks live a healthier life?