Finally, a nutrition bar designed for the whole person — and the whole family.

About PureFit

PureFit Nutrition Bars entered the market in 2001 with a simple goal in mind: Offer a nutritious, high-quality 40/30/30 bar that tastes great, but without all the additives and sugars of other so-called “nutrition bars.”

It all began in response to longtime distance runner Robb Dorf’s dissatisfaction with the state of ‘nutrition bars’ available in the mid-1990s.

“Nutrition bars were no longer just for athletes — everyone was eating them,” said Dorf. “These so-called “nutrition bars” were nothing but candy bars with protein powder added, yet they were being consumed like health food. Most bars contained poor-quality ingredients linked to cancer, heart disease and numerous other health problems.”

So in 2000, Dorf launched PureFit, a nutrition bar company devoted to making the highest quality, all-natural, 40/30/30 bars on the market.

A Matter of Balance

As you may know, 40/30/30 nutrition bars are designed to minimize the body’s secretion of insulin by focusing the diet on low glycemic foods. PureFit bars are specifically designed to give you sustained energy and help stabilize blood sugar. So whether you’re looking for a bar to fuel a hike, ride, run or other activity, or whether you simply want a healthy snack, PureFit is a nutrition bar that you can feel good about.

With flavors like Almond Crunch Berry Almond Crunch, Peanut Butter Crunch, the new Granola Crunch, even a decadent Chocolate Brownie, PureFit proves you don’t have to skimp on taste to enjoy the benefits of a balanced nutrition bar. BIKE Magazine thought so, too. In 2004, PureFit nutrition bars earned the cycling magazine’s “Nutrition Bar of the Year” award.

“We realize we have the healthiest 40/30/30 nutrition bar on the market, but we have never advertised in BIKE, and often the best-tasting bar wins that award,” said Dorf. “We know our bar tastes good, but quality was always first on our mind.”

The kosher certified and vegan approved PureFit nutrition bars are sold through select retailers. Check them out at www.purefit.com or call toll free at 1.866.PureFit (1.866.787.3348).


 What’s in Them?

PureFit bars are the result of over 20 years of research and were not practical to produce until now. They offer:

  • 100% All-Natural Ingredients
  • 18 Grams of Soy Protein
  • Non-GMO Soy
  • NO Hydrogenated Oils
  • NO Animal Products (Vegan)
  • NO Cholesterol or Trans Fatty Acids
  • NO Wheat or Gluten
  • NO Artificial Sweeteners
  • NO Hidden Carbohydrates
  • NO Sugar Alcohol






The NFPT Team is your #FitFam of trainer professionals who make various contributions to the NFPT Blog according to timed news and events, or interests in writing to current topics respective to individual skillset, talent and/or professional recommendations.
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