Start a Corporate Health and Wellness Personal Training Business

By |May 14th, 2012|NFPT News|

May is Global Employee Health & Fitness Month (GEHFM). May 16 is National Employee Health and Fitness Day. As personal trainers we need to stay in-the-know with what is going on in the world around us.

The economy has been questionable for the past few years. Unemployment has been at an all time high, and health insurance has been a stressful topic for many Americans and small business owners. So, do you need some good news? You can make these times of uncertainty work for your business. You can flourish in this economy; especially where health care is concerned!

As a fitness trainer, I encourage you to get involved in the wellness explosion! The bottom line is simple. Businesses are spending serious money to keep their employees healthier so that they can avoid increasing health care claims. Employee health improvements, through wellness programs, can help prevent major medical conditions that result in increased employer healthcare costs.

Before knocking on every door on Main Street, find out the businesses that provide their employees with preventative health coverage that could include your services. Those businesses and their employees are already looking for you. Not only will they welcome your knock, but they have designated funds to enlist your services.

So, they want your services and you want their money (lets not beat around the bush on this point). It’s a match made in heaven. To complete the courtship you just need to make the introduction and break the ice. Lucky for you it is Global Employee Health and Fitness Month.

Chances are they don’t know about GEHFM. Offer to hold a seminar in the office. Inform the employees about GEHFM. Teach them the importance of living an active and healthy lifestyle. Remind them they want to live long enough to enjoy the fruits of their labor. And, they want to be in full health when the time comes to retire. If that doesn’t sell them, the fact that their company will pay for it should.

Get them started on the right track by introducing them to National Bike to Work Week (May 14-18). Share some biker safety tips, and help them map out their bike route for National Bike to Work Day (May 18). By introducing yourself as a concerned citizen spreading the word about a great fitness incentive you have created an opening to let them know you would like to help them take advantage of their health benefits.

Invite them to a free spinning session. Even if some are not interested in biking to work, market the spinning class as a team building exercise. Bring this point up with the employer ahead of time. The boss is already excited you are encouraging preventative health measures (which will save money on health care claims). Throw in a team building exercise and his head will spin. Now, you have the support of the employer, and attention of the employees.

Not only are you giving them incentive to participate on the 18th, but now they are coming to your facilities where you can show them firsthand how valuable your services are. Getting them in the door was the hard part. Now, do what you do naturally – care, encourage and be a great role model.

What other ways can you get employees excited about their health?

About the Author: