Setting Boundaries: Identifying the Non-Negotiables for Your Personal Training Business
Starting a business is a challenge many newly certified fitness professionals are hesitant to take on. It makes sense – it’s not really a science by definition and personal trainers and fitness professionals are–by education, trade, and passion–scientists. Being a business owner is a different (and intimidating) realm for many, but there are some tricks […]
7 Fitness Business Essentials
Owning a business is a huge undertaking, even if the business is small. It is important to make sure you cover your bases and ensure all moving parts of your business are in sync. If I could go back 20 years and mentor myself, these are seven non-negotiable fitness business essentials you need to have […]
How Personal Trainers Can Use Business Listings
Becoming a personal trainer involves more than just learning how to train clients–one also has to learn to navigate the business world. If you plan to open your own studio or work as an independent contractor, utilizing business listings may be quite helpful in getting more exposure. How do I get my business listing to […]
Choosing a Business Entity
Like any business owner, a self-employed personal trainer faces a number of financial, legal, and marketing considerations. Whether you’re teaming up with a partner, joining together with the band, or going solo, determining the right type of business entity for your situation is an important early step.
How To Price Your Personal Training Services
Time to face the music. If you intend to earn a living as a personal trainer, you cannot give away your services. While it would be shortsighted of you to price your services beyond the reach of community members, it would be equally shortsighted to price yourself out of a comfortable living. There are several […]
Marketing with a Long-Term Strategy
In order to have your fitness business succeed for any length of time, you need some good planning. One thing that I cannot stress enough is looking at your marketings’ long-term strategy. If you plan on sticking around a long time, have your plans reflect that. One of the biggest ways to do this is […]
Dan Przyojski – Personal Trainer Spotlight
How long have you been certified with NFPT? I have been certified with the NFPT since 1994. Why did you choose NFPT? I had been training people at a local gym with one-on-one personal training. As the industry starting becoming more mainstream the people looking for guidance also started looking at the trainer’s qualifications. […]
Building Your Brand as a Fitness Professional
Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re clean, and they differentiate the company in a single phrase or intelligently designed logo. Building a personal training business is no different – the same rules and basic branding rules […]
Building Your Brand as a Fitness Professional
Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re clean, and they differentiate the company in a single phrase or intelligently designed logo. Building a personal training business is no different – the same rules and basic branding rules […]
Finding an Ideal Personal Training Position
Where you begin personal training is often where you stay for awhile, so choose this place strategically and mindfully. There are many options for personal trainers seeking work. “Big box” gyms, private training studios and empty spaces looking for a renter are in no shortage. Use the steps below to help you initiate the hunt and […]