Becoming the fitness expert in your area is one of the greatest ways to keep your fitness business running for many more years to come. Doing this is no easy task, especially if you are in a bigger city. There is always a ton of competition out there. If you truly want your fitness business to succeed then you need to become the expert.
How do you become an expert in your field? You need to be the one who is releasing new, relevant and valuable content. Today, there are tons of ways people are giving and receiving new information. There are billions of people who are getting information from the Internet from hundreds of thousands of different sites. Whether it is from a news source or various social media channels, people in your area will get the information they desire.
You need to view releasing new content about the fitness industry as important as building up a brand. Once people see the quality of information you give out and how often you give it, they will come back to you time and time again. They will begin to trust you and your business. It is called “brand loyalty”. People will trust and be loyal to you and continue to come to you for the latest fitness advice.
There are many ways you can choose to get your content out there. You need to think about all ways potential clients in your location will get ahold of your content. Some great ways to show you’re the fitness expert in your area are:
- Write articles for local newspapers about the latest fitness trends
- Start a blog about the fitness industry
- Utilize Facebook, Twitter and other social media channels to get as much content out as possible
- Write only about relevant things and hot topics audiences will want to hear about
It is a “content-driven” world out there and that fact is definitely dripping into the fitness industry. If you are not producing original, valuable content you will be left behind in the dust of your competitors who are. Start taking the initiative and creating that content and getting it out there!
Ron Clark is the Founder of National Federation of Professional Trainers, NFPT. From U.S. Marine Staff Sergeant to Competitive BodyBuilder, then Firefighter and Certified Personal Trainer – he founded NFPT in 1988 with a mission to make fitness training careers accessible to every day fitness enthusiasts who want to turn their passion into their livelihood. Ron has always led with a heart of service, and, in that spirit, he helps people to achieve real and practical career goals that serve a greater good in changing people’s lives. He lives and leads by example, being a personal trainer himself for more than 10 years before setting out to develop a certification program that is real-world and foundational to the goals of personal trainers and their clients. Click Here to learn more about Ron’s story and NFPT’s inception.
