Personal Trainers Introduction to Online Marketing

A great way for personal trainers to grow their business is to establish a strong online presence. Potential clients are out there, and chances are they are active online.

Think about it. When you are looking for something, where do you turn first? The classified section? Probably not. The Yellow Pages? Doubtful. No, you look on the Internet. The same goes for people who are trying to find someone who can motivate them to lose weight, get into shape or who are yearning to learn how to live a healthier life.

The Internet is where you can find the answers to almost anything…almost. The question: are you the answer potential clients find? If not, you can get there. But first, let’s examine how building a strong online presence can help your business.

Consider this scenario. With the push of a button you can direct over 1,000 people to information on an upcoming boot camp you’re hosting (think Twitter). From there, they are able to sign up for your boot camp, and even pay in advance (think Website). A few clicks away they find a ton of fantastic fitness tips you’ve provided on your blog. Now you’ve got their attention. They know who you are, and what you do. But, it doesn’t stop there.

Every day they visit the same place (the Internet or maybe just their Inbox – think blog subscribers) and can’t help and notice how you’re there too. You’re leaving behind little gold mines of nutritional and fitness information. Before ever actually meeting you, or even requesting your services, they know who you are and what you have to offer.

This isn’t a pipedream. This is what you can achieve if you build a strong online presence. That scenario started with a tweet that led them to your website; where they read your blog; which led them to your Facebook page; where you were able to keep in contact with them on a daily basis. The Internet is a tool that gives you the opportunity to accomplish things never before possible in the fitness industry. You just need to know how to use it!

What questions do you have about marketing yourself online?

Let us know what questions you have about marketing in general. We’ll incorporate them into our Marketing Mondays posts.

About

Angie Pattengale is co-owner and chief executive officer of the National Federation of Professional Trainers, where she works behind the scenes on relationship-building, advertising, policies and procedures, test development and delivery, and growing the business. She joined her father, NFPT founder Ron Clark, at the company in 1994.