YouTube is one of the best ways for personal trainers to connect with potential new clients and continue to develop relationships with current clients. People don’t buy training; they buy the trainer–YOU. In order to be comfortable enough for someone to invest in training with you they need to feel like they know, like, and trust you. Videos are an excellent tool for showcasing your personality and areas of expertise.
Let’s check out some of the best ways to use and make great videos and get them in front of potential clients.
4 Ways to Use Video to Grow Your Training Business
- Exercise Demonstrations – Videos demonstrating the proper exercise form are very popular. If you look around any big box gym in the country you’ll find people doing all types of exercises incorrectly. Creating a series of educational videos showing proper form is an easy way to get a lot of relevant content on your YouTube channel.
- Fitness and Nutrition Tips or Q&A – Create a series of short videos providing tips on fitness and nutrition. You could also answer questions from viewers or questions that you’ve overheard in the gym. These types of videos help to establish you as an expert and develops trust with your audience.
- Testimonials & Success Stories – Do you have an army of raving fans? Have your clients achieved great results? Tell the world! Creating videos highlighting your client’s successes and experiences training with you provides social proof and helps build trust with potential clients.
- Workout Programs – Video yourself doing a few reps of each of the exercises in one of your workouts and post it with a descriptions of each exercise including the number of sets/reps you recommend. This is an easy way to give viewers an idea of what it would be like to train with you.
Now that you have some great video content, let’s look at some strategies to get your videos in front of people.
Ways to Get Your Videos In Front of Prospects
- Social Media Integration – Once you upload your video to YouTube share it across your other social media platforms. Make sure to have a catchy headline and a good thumbnail to entice people to watch. Also, at the end of the video create a call-to-action asking your viewers to share the video if they found it to be beneficial.
- SEO Your Headline and Description – It is important to give your video a headline that clearly explains what the viewer can expect from the video. This will help them find your video when searching in YouTube. For example, if you have a video of yourself demonstrating a bench press you should have “bench press” in the title, something like– “Tips for the Bench Press”. For local SEO it is also a good idea to add “your city personal trainer” in the title and the description. If I were to post a bench press video I would title it “Tips for the Bench Press – Boca Raton Personal Trainer Mike Kneuer”. This will also help your videos come up in Google searches for your local area.
- Call-To-Action – Ask your viewers to subscribe to your channel and share your videos with their friends and family. If they found the information useful odds are their friends and family will too.
- Be Consistent – If you want people to keep coming back to your channel you have to keep putting up new content. Create an editorial calendar and stick with it.
Example Editorial Calendar:
Monday – Nutrition Tip
Tuesday – Exercise Demonstration
Wednesday – Q&A
Thursday – Healthy Recipe
Friday – Workout Video
Saturday – Supplement Review
Sunday – Motivational Video
- Have Fun –Be sure to have fun while making your videos. If you’re not, your audience is going to pick up on that and not want to watch. Smile. Let your personality shine.
YouTube, if done right, is one of the best social media platforms for growing your business. You don’t need a fancy camera or a studio, most of my videos are shot right on my iPhone and uploaded moments later. I hope these tips help you get the most out of your YouTube experience. If you are interested in digging deeper, there are a lot of resources on the Internet that specifically cover the marketing side of growing your channel.
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