Building Your Brand as a Fitness Professional
Nike has its swoosh, Amazon has the smile, and Apple proudly states “Think Different”. What do all these brands have in common? They’re memorable, they’re…
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2016 June Self Test Packet (PDF)
2016 June Self Test Packet (PDF) Download the full self test packet to prepare for the test to earn your free CECs.
READ MORE2016 December Self Test Packet (PDF)
2016 December Self Test Packet (PDF) Download the full self test packet to prepare for the test to earn your free CECs.
READ MOREMarketing with a Long-Term Strategy
In order to have your fitness business succeed for any length of time, you need some good planning. One thing that I cannot stress enough…
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Setting Boundaries: Identifying the Non-Negotiables for Your Personal Training Business
Starting a business is a challenge many newly certified fitness professionals are hesitant to take on. It makes sense – it’s not really a science…
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Starting a Corporate Wellness Personal Training Business
Corporate wellness offers enormous opportunities for certified personal trainers and health coaches….and the opportunities are not boilerplate. Each business has a different culture with diverse…
READ MORE2021 December Self Test (PDF)
2021 December Self Test (PDF) Download the self test packet to study for your FREE self-guided CECs
READ MORE2021 December Self Test Packet (PDF)
2021 December Self Test Packet (PDF) Download the full self test packet to prepare for the test to earn your free CECs.
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Starting a Fitness Facility in a Small Town
Small towns have pros and cons for fitness entrepreneurs. Are you a fitness professional living in a small-ish town? Do you have the desire or…
READ MOREHow Personal Trainers Can Use Business Listings
Becoming a personal trainer involves more than just learning how to train clients–one also has to learn to navigate the business world. If you plan…
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How Generative AI Can Help Personal Trainers: The Pros and Cons of Artificial Intelligence
Personal training can be a challenging profession, requiring an individual to meet the needs of numerous clients, work early and/or long hours, and oversee business…
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The Impact of COVID-19 on a New Business Owner
The repercussions of COVID-19 on our lives have been overwhelming for most, but there is a unique stress to being the owner of a business…
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