Build Your Brand by Forming a Fitness Community
Forming a strong community bond with and between your clients and neighbors can help reinforce your fitness brand and strengthen your business presence. Here are…
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How to Make New Year Goals a Reality
Setting goals of any kind during the start of a new year is exciting, but creating a plan for success and following through is a…
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Preparing Clients for Summer Activities
Some people get carried away with exercise in the summer. Many sedentary people take up sports or decide to start jogging because summer is almost…
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Travel and Vacation with Personal Training Clients
“I wish I could take you on vacation with me.” Many clients say it aloud, while others are thinking it in their mind. Why on…
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Two Exercises for Social Media Strength
Some people get lucky on social media, posting what ever they feel like – anytime – anywhere – and gain a huge following. The remainder…
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Scope of Practice for the Fitness Pro: Upselling Products and Services
Personal training is a business. Therefore, a large part of personal training is selling your services to potential clients. If you don’t effectively recruit new…
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Nutrigenetics and Nutrigenomics: The Symbiosis of Genetics, Nutrition and Fitness
As science draws ever closer to the reality of personalized nutrition for optimal performance, nutrigenomics — the study of the interplay between nutrition/bioactive food…
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Why Clients Choose a Particular Trainer
It’s no secret that there is a good deal of competition in the field of personal training. That’s a good thing. That signals that the…
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What to Do When Your Clients are on Vacation
How do you maintain a consistent income when clients are fluctuating on and off your schedule? At any given time during the year, you will…
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Personal Training Client Types, Why They Hire You, and How to Knock Their Socks Off
For every year you’re in the fitness industry, there’s another personal training client type you will have assessed and categorized in the back of your…
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What I’ve Learned About Branding as a Personal Trainer
What’s in a name? Names serve as identifiers in separating people and things from one another. As a personal trainer, you can hone in on…
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Eliminating Barriers for Clients Who Say They Don’t Have Time For Fitness
At some point, almost every client may use the excuse “I don’t have time for exercise,” and every fitness professional should be prepared to handle…
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