How to Convert a New Member Consultation to a Paying Client
New member consultations are an opportunity to work with a population that will benefit tremendously from a trainer’s expertise that might have otherwise missed out.…
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How to Conduct a Quality Personal Training Consultation
The beginning of the year brings a flood of new gym enthusiasts, which means trainers are up to their ears in new member consultations. This…
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How to Set Up a Snow Skiing Workout Group
Most snowbirds start pulling their equipment out of the closet soon, which is quickly followed by booking plane tickets and accommodations for the winter. Jump into…
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Micro-HIIT: Exercise Efficiently On A Time Crunch
Maximizing results in the gym may seem all about how many grueling hours we exercise. However, new research indicates that we can train smarter instead…
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Strength-Plus-Cardio Boot Camp
No fuss, no equipment, quick boot camp routines…instructors need those. Here’s an example of a super-simple 50-minute group routine that works for indoor or outdoor.…
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Future-Proofing the Workforce: Why Strength Training is the Next Frontier in Faculty and Corporate Wellness
It’s time to be honest about the future of workplace wellness. As faculty members face mounting cognitive demands and corporate professionals navigate digital fatigue and…
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Keys to a Successful Discovery Call with Fitness Clients
Every health and exercise professional has their own approach to onboarding a potential client. Some offer initial consults (free or for a nominal fee), some…
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Scope of Practice for the Fitness Professional: Massage Therapy
It’s not uncommon for fitness clients to request massages or trigger point release from their personal trainers. Personal trainers have a thorough understanding of the…
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How to Be a Micro-Influencer on Social Media
Personal trainers are well-educated fitness professionals committed to bettering the lives of their clients. But that’s just one dimension of a personal trainer’s skill set…
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Combatting February Backslide: Keeping Your Clients Engaged
The January resolutioners are out in full gym force for about a month or so. As February arrives in full winter mode, many gym-goers and…
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The Benefits of Mindful Exercise: Embracing a Healthy Exercise Mindset
The benefits of mindfulness infrequently require much repeating, but suffice it to say, they are far-reaching. How can personal trainers teach clients to marry mindfulness…
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Road to Recovery Launches Thousands of Fitness Careers
It was 1978, and my father, U.S. Marine Staff Sgt. Ron Clark, was leading his squad on a training exercise at Camp Pendleton, Calif. Their…
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