Personal trainers aren’t cheap. They work their clients hard and their clients walk around with some sore, aching muscles. People pay for this pain. Who…
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Posts by Kim Becknell Williams:

How Personal Trainers Can Build Clientele Without Spending Money
Building personal training clientele without spending money is possible by using some creative approaches. A little time and focused energy will boost your training business.…
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The Importance of Networking in the Fitness Industry: What Personal Trainers Should Do
Networking is a valuable tool in any business, such as tech, salesforce, education, and especially so in personal training. Merriam-Webster defines networking as “the cultivation…
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Big Strides and Little Leaps: Progress Comes In Many Degrees
As personal trainers, we know the value of exercise. Health improves, stamina builds and strength increases. We live it, push it and profess our claims.…
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Top Four Reasons Clients Stop Training
Sooner or later, the personal training relationship might come to an end. If, as a fitness professional, you become familiar with the top four reasons…
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The 10 Easiest Ways Your Client Can Add Activity
Wouldn’t it be great if our clients exercised religiously between training sessions? Unfortunately, many clients are short on time, but want to see results. Good…
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December Exercise Challenge for Clients
The holidays get crazy busy with hectic schedules. Clients stay on the run with holiday shopping, parties, and festivities. Maybe folks don’t eat like they…
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Recommend Proper Footwear for Fitness Clients
I’m often asked what brand of exercise shoe I prefer. While I’m loyal to ASICS, I know plenty of fans of Brooks, Adidas, Puma, Nike,…
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Cupid Countdown: How Trainers Can Teach Clients to Appreciate Their Bodies
Valentine’s Day is approaching and love is in the air. Love yourself. Love someone else. Either way, you can use exercise as your elixir. Instead…
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Water In, Water out: The Value of Sweating and Hydrating
Sweating is our body’s natural cooling system. It keeps our temperature in check working on an automatic internal thermostat. I like to think of our…
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Grip Strength: Helping Your Client to Get a Grip
There’s more to getting a grip than just getting your act together. Strengthening grip is important in the fitness world, and often doesn’t get the…
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How to Handle Difficult Clients
Most of the time we have different types of clients who are easy to work with, who try their best. There are many personality traits…
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