Among the most influential contributions to psychology and economics is the finding that “losses loom larger than gains.” Kahneman and Tversky’s (1979) Prospect Theory demonstrated that individuals…
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Category: Expert Insight
How to Price Your Personal Training Services: Behavioral Science Insights for Fitness Professionals
Pricing is one of the most challenging business decisions for personal trainers, both at the beginning of their career and throughout it. While joining a…
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Saunas for Post-workout Recovery
Fit Pros, are more and more of your clients using saunas for post-workout recovery? Have you ever wondered what the difference between a dry sauna…
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Should You Train Differently on GLP-1s? A Retired Strength Coach & Professor’s Take on Muscle, Missteps, and Mastery
As I’ve mentioned up to this point in this series on GLP-1 agonist medications and fitness, we’re in a new era of body recomposition. The…
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Hypertrophy Training: A Guide To Building Lean Body Mass
Hypertrophy training is a workout program focusing on the enlargement of skeletal muscle using high volume (reps and sets) with minimal rest. Even if your…
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What Happens When the Shot Stops? Coaching Clients Beyond GLP-1 Use
There’s a question more and more personal trainers are starting to hear at the end of a training session or over coffee after a client…
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Resistance Training Programming for Clients on GLP-1s: A Muscle-Centric Approach to Lean Mass Retention
As the popularity of GLP-1 receptor agonists (GLP-1 RAs) continues to surge, particularly among clients seeking medically supported weight loss, personal trainers must evolve their…
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Implications of Genetic Variants on Athletic Performance and Injury Risks
The quest to understand what makes an athlete excel lies at the heart of every competitive endeavor. Genetics, commonly thought of as the “blueprint of…
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The Five Components Of Fitness In Personal Training
It’s important to realize the five components of fitness in personal training to have a view of a client’s starting fitness level. These components of…
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Future-Proofing the Workforce: Why Strength Training is the Next Frontier in Faculty and Corporate Wellness
It’s time to be honest about the future of workplace wellness. As faculty members face mounting cognitive demands and corporate professionals navigate digital fatigue and…
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Pitfalls Of The Field: What Prospective Personal Trainers Need To Know
You just received your Personal Trainer certification — congratulations! This exciting career path you have chosen opens doors to helping others live their best possible…
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Training Through Transition: Understanding and Supporting Clients During Menopause
As personal trainers, supporting clients through life stages is essential to delivering meaningful, effective programming. Menopause—a natural, biological transition—marks a significant phase for women, often…
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