Among the most influential contributions to psychology and economics is the finding that “losses loom larger than gains.” Kahneman and Tversky’s (1979) Prospect Theory demonstrated that individuals…
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Author: Andrew Gavigan
Posts by Andrew Gavigan:
How to Price Your Personal Training Services: Behavioral Science Insights for Fitness Professionals
Pricing is one of the most challenging business decisions for personal trainers, both at the beginning of their career and throughout it. While joining a…
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Why is it Called a Dumbbell? (and Other Fitness Terms You’ve Always Wondered About)
Push-ups, Sit-ups, and Box Jumps are all aptly named exercises. The name describes exactly what they are. But what about fan favorites like Burpees, Bulgarian…
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What Fitness Pros Can Learn From Economics
As a trainer turned-behavioral economics-major, I’ve become increasingly aware of how economics applies to everything we do in the industry—and it can have a significant…
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Process Goals Versus Outcome Goals: The Art of Goal Setting
Goal setting is a regular part of any fitness routine and of every personal trainer’s usual skillset. Setting goals allows for accountability, measurable targets, and…
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Client Check-Ins: Checking in is Good for Business and Results
Name one tool that improves client’s outcomes, creates a stronger, longer-lasting relationship with clients, and improves overall revenues..? Check-Ins! Go the Extra Mile Creating a…
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The Way We Eat: The Economics of Food
Food and nutrition is not only a major spotlight of the fitness industry, it’s a hot topic in local government, politics, healthcare, environmental science, and…
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Eugen Sandow: Fitness Pioneer You’ve Never Heard Of
Eugen Sandow (1867-1925), was a Russian born entertainer, strongman, fitness professional, and bodybuilder. At a time when physical fitness technique, nutrition, and physique were not…
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The Way We Eat: Environmental Impact
Personal trainers have a responsibility to address the dietary habits of their clients. We can make plenty of suggestions, share articles, and raise awareness of…
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De Arte Gymnastics: Research on Fitness From 1569 AD
Research and education are important in fitness. Continuing education is a big part of our careers as fitness professionals. New research and information is a…
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On a Roll: More Uses for the Foam Roller
Most of us view foam rollers as tools for SMR and recovery. But applications of the foam roller do not stop there. Foam Rollers Have…
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The Way We Eat: Nutritional Considerations
There are a number of aspects of food and the food industry as a whole that affect our health. This article will be the last…
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