Promo Items and Merchandise for Your Fitness Business
Whether you are looking to grow your fitness business, get your name out in your community, or have swag on hand for your clients, you [...]
Positive Body Image Marketing in Personal Training: Keeping it Professional
The term “professional” is often defined by one’s educational pursuits, subject matter expertise, licensure/certification attainment, and scope of practice. However, being a professional is more [...]
Scope of Practice for the Fitness Professional: Counseling Clients and Mental Health
Fitness clients aren’t just clients; they are individuals who are juggling many responsibilities and fulfilling multiple roles in their lives. It’s not unusual for a [...]
Scope of Practice for the Fitness Professional: Medical Guidance and Advice
If you’re a fitness professional, you more than likely get comments and questions like these, all of which challenge the limits of your professional scope [...]
Scope of Practice for the Fitness Professional: Massage Therapy
It’s not uncommon for fitness clients to request massages or trigger point release from their personal trainers. Personal trainers have a thorough understanding of the [...]
Fitness Branding: Considerations for Creating a Strong Brand
Whether you are building a new company, trying to promote your personal brand, or want to re-evaluate the fitness business you've had for years, being [...]
The Importance of Networking in the Fitness Industry
Networking is a valuable tool in any business, such as tech, salesforce, education, and especially so in personal training. Merriam-Webster defines networking as “the cultivation [...]
How Personal Trainers Can Build Clientele Without Spending Money
Building personal training clientele without spending money is possible by using some creative approaches. A little time and focused energy will boost your training business. [...]
10 Business Strategy Tips for Personal Trainers
Although the foundation of personal training is, at the heart of it, about the people we interact with and train, we can’t ignore the business [...]
Liability Waiver Forms and Your Legal Position as a Personal Trainer
No matter how great your passion for fitness is as a trainer and despite your best intentions some clients may become injured during exercise, making [...]