Category: Personal Training Business

Gift cards aren’t just for birthdays and holidays anymore. Now, in the world of personal training they are for generating leads.

Just about every trainer has tried the old trick of offering “the first training session free” to draw in new clients. The problem is, the success rate isn’t that high. With a “free session” promotion coupon there are only two outcomes. Either they use it or they don’t. Unfortunately, for every 100 free sessions you offer, only a handful of people are likely to respond.

I’m willing to bet that at one point or other in your career you came up with a creative new way to shake things up with your clients. Maybe that idea didn’t make it that far from the drawing board. At some point in the process it was stifled. Either you or your clients weren’t ready for change.

Our profession can inspire creativity and stifle it at the same time. Our time with clients is precious. They want results, and you can’t risk using them as guinea pigs to try an untested system. This is where the focus group and a trial period come in.

As a personal trainer, you already eat, breathe and live fitness. Now, you just need to show off a little. Not in a cocky way,…