How to Start a Personal Training Blog

Now, that you’ve created your website and have taken the plunge into the world of social media, you’re ready to take it one step further. You’re ready to start a personal training blog.

Benefits of a Blog

A blog will do a number of things that boost online awareness about your services, including:

  • helping to establish credibility,
  • increasing traffic to your website
  • attracting attention by the search engines, and
  • providing a means to grow an engaging community.

The hardest thing about a blog is starting. Don’t over think it. Just start doing it. Use your social networks to promote your blog, and website.

You have a lot of great information about fitness to share with people. They will care more about the information than spelling, grammar or sentence structure. Don’t worry, if you’re not a natural writer, the more you do it – the more you practice – the better you’ll get.

Develop a Blogging Plan

Once you get the hang of it, come up with a plan. What do you want out of your blog, and how can you achieve this? Who are you targeting? Have you chosen a specific market? Are they online? Figure out what worked on your social networks, and think of ways to expand on those posts.

Come up with an editorial calendar to help you plan blog posts a month in advance. This will help you stay organized, keep content flowing and prevent writers block.

It usually takes some time to build a following, especially with a new blog. This is good news. Chances are this is your first time running your own publication. (That’s what you’re doing – launching your very own publication. You are the author, the editor and the publisher.) Be thankful for low traffic in the beginning of your publishing days. This is your chance to get your feet wet, make some mistakes and find your voice. The beginning could be difficult or fun, it is all in what you make of it.

Success Doesn’t Happen Overnight

Similar to training, there is no quick fix. Your community will increase with time. The more you publish relevant information to your target audience, the more visible your messages will become. It takes time, dedication and practice. But, taking the first steps will set you up for a thriving fitness business. It won’t happen overnight, but soon enough you’ll have your very own platform to help a bigger audience. And, again, if writing isn’t for you – there is always video!

What type of fitness information do you share on your blog?


Angie Pattengale is co-owner and chief executive officer of the National Federation of Professional Trainers, where she works behind the scenes on relationship-building, advertising, policies and procedures, test development and delivery, and growing the business. She joined her father, NFPT founder Ron Clark, at the company in 1994.
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