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The idea of building a strong online presence for your fitness business is exciting, but the actual task seems intimidating. Don’t worry. This isn’t a sprint- it’s a marathon. If you are training a client for a marathon would you set the treadmill to 26.4 miles on the first day? I hope not. Well, I won’t do that to you either. But, just like when training for a marathon, visualizing the end goal at the beginning helps keep all the little things you do in perspective.

Gift cards aren’t just for birthdays and holidays anymore. Now, in the world of personal training they are for generating leads.

Just about every trainer has tried the old trick of offering “the first training session free” to draw in new clients. The problem is, the success rate isn’t that high. With a “free session” promotion coupon there are only two outcomes. Either they use it or they don’t. Unfortunately, for every 100 free sessions you offer, only a handful of people are likely to respond.