Becoming a Local Fitness Celebrity

Many personal trainers have heard a great way to grow their business is by becoming a local fitness celebrity. But many don’t have any idea how to do it. Fortunately, with some effort, it’s very easy to accomplish. In fact, there are two things any trainer can be doing right now to catapult from unknown to ‘the’ fitness expert in their area almost overnight.


Public Speaking

Nothing builds credibility like public speaking. Nothing. As soon as the speaker stands in front of their audience they are recognized as an instant expert. It’s an interesting phenomenon, but people automatically assume since the person is addressing an entire group they must be a credible source of information.  Additionally, most people’s greatest fear is public speaking, so anyone who is able to actually do it is treated with respect and treated as an authority instantly.

Personal trainers who have a fear of speaking to groups can easily overcome it by becoming a member of Toast Masters International.  It is an organization with a proud history of helping people overcome their fear of public speaking and improving their skills greatly. For information on them you can research

Finding speaking engagements is relatively easy; many civic clubs, networking groups and local associations have weekly meeting which feature a new presenter each time. Fitness professionals actively seeking places to speak can search the Internet for organizations in their area and contact them directly. Most are more than happy to have a presentation on weight loss and well-being.


After public speaking there is no faster way to be recognized as an expert in your field than publishing content. And unlike the days before the Internet, it couldn’t be easier than it is today.

Simple “how-to” articles can be easily written and published all over the Internet and beyond. These articles are typically 500 words in length and can be used in any number of ways. They can be posted as “deep content pages” of a website to drive search engine traffic. Articles can be submitted to article directory sites, such as , to be distributed all over the Web by Internet publishers who need content for their websites and blogs.

And of course, blogging has taken the Internet a step further and made it even easier for a trainer to demonstrate their expertise. Blogs are “loved” by the major search engines (think Google). However, it is typically best to use a blogging program that incorporates WordPress technology, such as

At the same time, trainers should not forget about the “offline” world when it comes to writing. They can easily use the same articles they have written for the Internet and print copies to be distributed at places such as physician or chiropractic offices, or wherever their target market frequents, for that matter. Of course, all articles need to include a bio at the end and a strong call-to-action so the reader knows how to take action next.

Becoming a local fitness celebrity is not complicated. It merely takes effort. Any personal trainer who decides to become a prolific writer and speaker will be handsomely rewarded for it.

Jim Labadie is an expert in the business of personal training and has helped thousands of fitness professionals make more money while working less . To learn even more you can instantly download his FREE e-book: 63 Must-Have Sales Tips for Personal Trainers.



These resources are for the purpose of personal trainer growth and development through Continuing Education which advances the knowledge of fitness professionals. This article is written for NFPT Certified Personal Trainers to receive Continuing Education Credit (CEC). Please contact NFPT at 800.729.6378 or [email protected] with questions or for more information.
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