It is quite obvious that The Home Fitness Professionals Association is an advocate of teaching trainers how to focus on and market to niche or mini-niche markets in order to separate themselves from potential competitors. You need to know your competition as well as your market! Here are some questions you should be asking yourself:

  • Who are my competitors?
  • What are my competitors’ strengths and weaknesses?
  • Is there a section of the market that my competitors may not be reaching? Could that untapped market be a viable niche or mini-niche market that I should focus on?
  • Can I offer different services than my competitors do? What are those services?
  • Am I pricing my goods and services competitively in regards to my competition? Am I able to explain why my prices are higher or lower than my competitors? (Note: cheaper pricing is not necessarily better) Make your services unique so that potential clients don’t have to do any price shopping.

What other questions would you ask? Make sure to leave suggestions in the comments section.