We talk a lot on the NFPT Blog about “becoming an expert” in your area and in fitness. It is something that is much easier said than done. But, with so much subpar branding and marketing attempts out there, being a step above the rest is vital. You don’t want to be stuck with the other average trainers out there. There are two big areas in which you need to try to become the expert; your physical location and online. This week we’ll just look at some practical tips on how to become an expert in the online world.
Know your stuff!
If you are trying to be an expert in the fitness industry, you better know your stuff! People will have no problem pointing out when you are wrong about something to do with exercise science or the fitness industry. Study up and know all different angles to each topic you discuss.
Have a Quality Website
This seems like a no-brainer, but it is still something that people need to be reminded of. Poorly designed and not aesthetically pleasing websites are a dime a dozen. Make sure your website is not only informative, but also looks great. Not just good, but great. When I see a website that looks like junk I immediately hit the back button and find one that looks better. For whatever reason, I (and most consumers) associate poor quality on a website with poor quality service or products. Hire someone to help you with your web design. Amateur websites are very noticeable and don’t do you any favors.
Use Social Media
This one also seems to be a no-brainer, but still needs to be said. It’s not good enough to just have a Facebook account that you use to stalk old high school friends and your favorite companies. You need to be active in posting and interacting on all your social media outlets. Check out a past blog post about social media and how to utilize it.
You obviously can’t be everywhere at once. But your content can be. Get your name out there by offering valuable content to some bigger sites in the fitness world. By posting on these sites, people who see your name attached to an authority company will more likely see YOU as an authority figure. Give it a try by emailing me at [email protected] for an opportunity to have an article of yours posted on the NFPT Blog.
This goes for your website, social media outlets and guest posting on other’s blogs. You need to put out quality content. No one likes boring content or content they can’t do anything with. Creating memorable and shareable content doesn’t come easily, so continue to work at it and persevere.
Next week we’ll be discussing some practical ways you can become the expert in your physical location.