Easy Marketing Tips

Here is a quick list of some easy marketing tips for you to use. Make sure and leave any comments in the comment section below!

1. Build relationship with your clients and prospects
Any lasting relationship is built on trust. Clients want to learn as much as they can about you, your business and your services.  The vast majority of both male and female consumers do research on the web before making a purchase. An estimated 85% of consumers expect businesses to have a presence on social media and the web. Having social media profiles and a website for your business is a smart and affordable way to convey in-depth information about you and your business.

2. Compete based on value
Most consumers choose the trainer that offers the greatest value for their money. So the best way to win business is not to cut your prices or rates, but instead add value to what you offer. Bundle in products or services that elevate your offer. Make it too good to resist. Take time to develop a service bundle that you know will appeal to your best prospects. Think of something along the lines of packaging personal training, customized nutritional programs and recommended supplements.  Maybe arrange a business alliance program or doctor’s referral program. Think outside the box and do something that your competition isn’t doing.

3. Offer incentives
Getting the attention of new prospects may require making a special offer. Go to local city events and give coupons for your services. You can even ask other businesses to keep some of these coupons at their front desks. This isn’t one of my favorites but some people are insistent on direct mailers even though the success rate is extremely low.

4. Keep in touch
It costs considerably less to keep a client than to win a new one, so it’s smart to maintain a campaign to upsell or resell existing clients if possible. In fact if you’re not communicating with your client or prospect database at least every two to four weeks, you’re missing opportunities to grow your business. Use a combination of sales and marketing tactics to stay in touch, such as email newsletter marketing and sending a personalized card in the mail will always get a smile from your prospects and clients. Keep in touch with them all in a personal way, not just trying to get their money. This brings us full circle to my first point: clients want to know who you are and by keeping in touch you are building the trust in that relationship.

What else would you add to this list?


Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
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