Keeping a Marketing Calendar Journal

Having a marketing calendar is a great tool that many professionals see as a nuisance. In reality, it is essential for every successful business. It will help you structure and think through your personal training sales goals so that you can coordinate your efforts. It is a great help when budgeting and keeping you on track. Try to work on marketing at least part of every week. The downfall of most fitness business owners is that they lapse in their efforts, even with the best of intentions. Over the long haul, a marketing calendar can save you thousands of dollars each year.

You should write your marketing activities for each week. Use a notebook or journal, using one page per week. Include any promotions or events as well as direct and indirect marketing. Make your weekly entries very specific. Include everything from the marketing costs for any events and even the results that followed. Track all of your marketing activities throughout the year. By the end of this experiment you will be able to see which strategies were productive and which ones were flops.

We are forgetful and we often don’t remember all of the good and bad things that worked throughout the year. Keeping this calendar journal will give you a huge advantage over yourself. It will help you from making the same mistakes over and over. Instead, you will be able to focus on what worked and continue to refine that strategy. Also try writing your marketing plan in your calendar journal. This helps you stay focused on what matters most to you.

There is no right or wrong way to develop this marketing calendar. Its purpose is to help you create positive results. Think of it as a map, a guideline.


Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.