Using RateYourBurn for Marketing

Your potential clients are busy people. They have schedules to keep and any free time they do have, they want it spent well. And that’s where you come in. If you are not the best, they will find someone who is. And if they don’t have any way of knowing who’s the best, they won’t even bother with the idea of a personal trainer. This is one of the biggest ways trainers lose potential clients. These potential clients want to learn about trainers before they commit to anything with them.

There is now a new way to market yourself as the best for your potential clients to see. It is a site called It is self-described as a “Yelp for fitness instructors”. The website allows users to review individual trainers for the world to see. Your clients can provide feedback on anything from their time with you. The founder, Gillian Casten, says “It’s like collecting stats on NFL players—they may be with one team today and another team tomorrow. We provide the career statistics, enable informed trades and get fans psyched up for the next game.”


But, RateYourBurn is not just useful for consumers. You can actually create a profile on their site to give your name and brand more authority to consumers searching for the best trainer. You can upload a photo, insert your bio and even link to your social networks and your website. Consumers go to RateYourBurn to find trainers who will fit with them. The more information you give, the better informed your potential clients will be and the more likely they will contact you.

This can be hugely beneficial for you as a trainer. Get your current clients to write an honest review about their experience with you. Good or bad, you can learn from their comments and tweak your style to better yourself and help your clients more. And, potential clients will get a taste of how you train. When your current clients publicly declare that they enjoy training with you and how personable you are and how they would never go to another trainer, potential clients will be all the more inclined to check more into your services.

Even if you are not registered on RateYourBurn, the general public can still write reviews about you. And unfortunately, you cannot delete your profile since it is a built from public information. All the more reason to get a profile set up with them. So you can use your profile to your advantage. Upload a picture of yourself and include a short bio so people can get a glimpse into who you are. This can make a world of difference when potential clients can get to know you and see reviews about you before they make any sort of commitment to you.

Make sure and check out their site to see if your name is already in their database from a client reviewing a session with you.


Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
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