Bettering Your Personal Training Brand Over the Holidays


The holidays are great. You will eat and drink well. You may receive gifts and, better yet, give gifts. You may go to parties and enjoy time with family and friends away from work. It is easy to sit back during the holidays and not take advantage of the numerous opportunities that surround you. In this industry, you need to continuously market yourself and your brand. Making people realize that you are worth their time and money.

red ribbon bowSelling yourself is a lot different from advertising for a product. One of the biggest things people want in a service they are receiving from a person is for that person to be personable.

  • Send cards to current clients, all referrals and even your potential clients. This is such an easy and personal way to show people who you are and that you care about them. This is something where you would not mention anything about the prices of your services or try to sell it to them at all. The sole purpose is to show appreciation for these people during the holiday season.
  • Send gifts to current clients, all referrals and even your potential clients. It doesn’t have to be anything substantial. Maybe a gift card to their favorite restaurant or a plate of a healthy Christmas snack.
  • You can offer up a percent of your holiday sales to your favorite charity organization. This will hopefully get more people wanting to partner with you since you are giving some of your earnings away to a good cause.
  • Use all those parties and food events for the better. Use them to connect with others and network with those in your area.

These are not meant to be instantaneous ways of earning more money. Rather, a way clients will remember you and how invested in them you are. This is a great way to get ahead of your competition in the long run. It is the perfect way to market yourself and gain more trust from your clients this holiday season. They will see you care about them, not just your paycheck.

Take time during this busy holiday season and remember that you are always marketing and selling your brand, whether you want to be or not. Make wise choices and take advantage of every opportunity.


Ryan Farrell started working with the National Federation of Professional Trainers (NFPT) in 2012. As NFPT's Marketing Coordinator, Ryan is responsible for aiding company reputation by building brand awareness and establishing strong working relationships among NFPT, its affiliates and industry partners.
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