Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week…
READ MORETag: defining marketing
Defining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on…
READ MOREDefining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive…
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Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
READ MOREDefining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
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Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch…
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