Four Ways Personal Trainers Can Utilize Facebook to Build Business

Facebook is by far the world’s largest social network with over 1 Billion users. It has morphed from its humble beginnings in a college dorm room to a worldwide phenomenon connecting individuals from all walks of life. It is also a great place for personal trainers to build their business and to provide current clients […]
How to Use Instagram to Build Your Fitness Business

Instagram, if used properly, can be a great tool in your social media arsenal to grow your fitness business. For those of you who are out of the loop, Instagram is a photo sharing site and smartphone app where users can post images along with text and #hashtags to help others find their content. Instagram can help you […]
7 Ways Coaches Can Help New Clients Reach Their Goals

Oftentimes new clients come to us either brand new with no fitness experience or having tried on their own and failed. Either way joining a gym and starting a new fitness program can be intimidating and confusing. There are a lot of variables that will determine the success or failure of your client. It is […]
How to Use YouTube to Build Your Fitness Business

YouTube is one of the best ways for personal trainers to connect with potential new clients and continue to develop relationships with current clients. People don’t buy training; they buy the trainer–YOU. In order to be comfortable enough for someone to invest in training with you they need to feel like they know, like, and […]
How to Avoid Burning Out

Burning Out: It’s an all too common story in the personal training industry. I’ve seen some great and very enthusiastic trainers start a career in fitness and 6 months later they’re gone. This life we choose to live can take its toll on our mental and physical health and our relationships if we aren’t careful. […]
Keeping Your Clients Accountable

As a trainer, one of the hardest parts of my job is to get my clients to adhere to the program the 23 hours a day they aren’t with me. How great would our client’s results be if we could be coaching them 24/7 to make sure they exercise, eat right, take their supplements, and […]
Keeping Your Clients Accountable

As a trainer, one of the hardest parts of my job is to get my clients to adhere to the program the 23 hours a day they aren’t with me. How great would our client’s results be if we could be coaching them 24/7 to make sure they exercise, eat right, take their supplements, and […]
Business is Booming with Baby Boomers

According to the Census Bureau, there are over 76 million Baby Boomers (people born between 1946 and 1964) in the United States In 2016, Baby Boomers will be between ages 52 and 70; this group represents a great opportunity for fitness professionals to increase their client base by specializing in working with older adults. Earning […]
Business is Booming with Baby Boomers

According to the Census Bureau, there are over 76 million Baby Boomers (people born between 1946 and 1964) in the United States In 2016, Baby Boomers will be between ages 52 and 70; this group represents a great opportunity for fitness professionals to increase their client base by specializing in working with older adults. Earning […]
Business is Booming with Baby Boomers Part 2

In part 1 of “Business is Booming with Baby Boomers” we discussed the possibility of increasing your business and some special considerations when working with this huge demographic. In today’s article, we are going to look at some of the benefits of working with, and how to effectively market to, Baby Boomers. How to Market […]