Melissa Rohlfs–Personal Trainer Spotlight



Why did you decide to become a health and life coach?

I got my fitness nutrition specialist from NFPT a few years ago and was really fascinated by the impact food has on our overall health {energy, mood, etc.} After having my own transformation in my personal relationship with food, I felt called to pay it forward to help others who are stuck where I used to be {feeling confused, overwhelmed, misled by all of the conflicting information out there on health, diet, nutrition, etc.}.

How long have you been certified with NFPT?

I got my fitness nutrition specialist cert in 2015; then went to the Health Coach Institute in 2017.

Why did you choose NFPT?

I chose NFPT because I like their mission, vision, purpose and family feel.

What is the biggest challenge for you as a personal trainer?

My biggest challenge is I want to save the world, but in the business world, they teach when you talk to everyone, you reach no one. Truly having to hone in on who I am called to serve and help in their health and wellness journey has become my mission. For me, realizing who I am speaking to has actually helped. I have had to be mindful of that and really focus in on who I am speaking to instead of the masses.MelissaR4

What is your biggest accomplishment in the fitness industry?

My biggest accomplishment is helping women find freedom from the food/diet rules society imposes on them and helping them connect the dots and learn what works for them, not adopting the “one size fits all” mentality common in the society we live in. Really helping my clients understand what works for them and their stage of life vs. the pulling only from general advice, as we are taught. Helping women break the diet mentality and instead focus on what works for them is a primary goal of mine.


What has been your most rewarding experience as a personal trainer?

Seeing and hearing women apply what I have coached them on and walk in freedom to live fully– and ditch the diet! Hearing them say they understand the “why” behind doing certain things, instead of defaulting to old habits/patterns, so they can create new habits and healthier ways of living.

Any advice for people thinking about a career in fitness?

Make your mess your message, if you have a story of transformation and aren’t sharing it to help others, ask why. If we don’t share our journey with others we are less likely to be helpful and there are a lot of people who need our help!

You are welcome to read more of my mess here!


Melissa Rohlfs is an NFPT Certified Fitness Nutrition Specialist and has her certification as a Holistic Health and Life Coach from the Health Coach Institute. She works with clients both in person and remotely, and is the proud owner of Free 2 B Coachingwhere she helps women rethink food, renew their mind, restore their health and reconcile their life. When she’s not coaching, she can be found with her husband and two children, drinking coffee, or outside on a walk, hiking, swimming or gardening. Be sure to follow her on Facebook .


NFPT Publisher Michele Rogers, MA, NFPT-CPT, manages and coordinates educational blogs and social media content for NFPT. She’s been a personal trainer for 20 years with a lifetime passion for all things health and fitness. Her mission is to raise kinesthetic awareness and nurture a mind-body connection. After battling chronic lower back pain and becoming a parent, Michele aims her training approach to emphasize corrective exercise and pain resolution. She holds a master’s degree in applied health psychology from Northern Arizona University. Follow Michele on Instagram.
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