If you are an online trainer or coach utilizing a hybrid model of both in-person and online services, you may struggle to sustain client engagement…
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Category: Marketing for Personal Trainers
Developing a Website for Your Fitness Business: Questions to Ask
Creating a consistent and quality web presence is important whether you’re running an online, hybrid, or face to face fitness business. Developing a consistent look…
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The Up and Downsides of Social Media
Oh, social media, how I love and despise you in equal measure. Social media provides just as many benefits as it does barriers or downsides.…
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Fit-fluencer Red Flags
One of the downsides of social media is the upcropping of the fitness influencer. These “trainers” grow in number of followers and scientific blunders by…
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How to Start a Fitness Podcast
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts,…
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The Customer Journey: What is It and How Can It Boost Your Business?
When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client’s experience with you. In order…
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Unique Venues for Trainers to Pursue
Personal training, already a booming industry, expects to witness a growth spurt of 13% in the next 5-10 years. While the majority of trainers, both…
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Building Your Credibility in the Fitness Industry
All professionals must build and maintain their credibility in their respective industry. This is true for novice and well-practiced individuals. In the health and fitness…
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Using Technology to Empower Your Fitness Business
Whether you’re just starting or you’ve been at it for years, fitness technology—and the many trends associated with it—has created a fiercely competitive landscape for…
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Gain a Brand New Client Base with These Marketing Tips
The well being and wellness industries have seen notable growth in the course of recent years, making the personal training profession rewarding and profitable one.…
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Promo Items and Merchandise for Your Fitness Business
Whether you are looking to grow your fitness business, get your name out in your community, or have swag on hand for your clients, you…
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Positive Body Image Marketing in Personal Training: Keeping it Professional
The term “professional” is often defined by one’s educational pursuits, subject matter expertise, licensure/certification attainment, and scope of practice. However, being a professional is more…
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