Category: Personal Training Business

exercise is medicine

Exercise is Medicine: A Physical Activity Prescription and Opportunity for Personal Trainers

It is amazing that physician networking is so infrequently explored by the personal training community. A November 2007 press release from the American Medical Association (AMA) announced the launch of a new initiative called Exercise is Medicine, a program designed to encourage America’s patients to incorporate physical activity and exercise into their daily routine.

READ MORE
Developing a Personal Training Marketing Plan

Developing a Personal Training Marketing Plan

I’ve spoken to many personal trainers and many say they jumped into the personal training business for the simple reason that they enjoy fitness.  And, they want to share their passion of helping others live healthier lives.  In fact, many trainers don’t start off thinking of personal training as a long-range business opportunity.

But, then there could come a time when you become tired of working for someone else – when you see potential in branching out on your own. So, what do you need to do first? Start thinking with a business mind- a marketing mind.

READ MORE