The popularity of online personal training is growing, leaving some confusion about it in its wake. Here, we’ll define the role of an online personal…
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The popularity of online personal training is growing, leaving some confusion about it in its wake. Here, we’ll define the role of an online personal…
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The concept of fitness branding involves defining and communicating what makes a personal trainer or coach’s approach to health and movement distinctive and unique. A…
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Are you thinking about a career in fitness but realize paying for your CPT certification cost is out of the question? If so, you’re not…
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If you’ve been researching how to become a certified personal trainer, you’ve probably seen three names everywhere leading you to ponder NFPT vs NASM vs…
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Marketing for personal trainers can be tough at first. But it’s not a difficult industry to market to. Instead, most trainers start their careers working…
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Personal trainers have a bird’s eye view of the fitness floor where they work. They see the same members day in and day out, training the…
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It is amazing that physician networking is so infrequently explored by the personal training community. A November 2007 press release from the American Medical Association (AMA) announced the launch of a new initiative called Exercise is Medicine, a program designed to encourage America’s patients to incorporate physical activity and exercise into their daily routine.
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When seeking out a personal trainer, it is necessary for potential clients to feel confident that they will be training with the best fit. Below…
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Email is so prevalent in modern life that it is largely taken for granted, but that doesn’t mean it should be underestimated. Each email you send is a document that represents you and your business.
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I’ve spoken to many personal trainers and many say they jumped into the personal training business for the simple reason that they enjoy fitness. And, they want to share their passion of helping others live healthier lives. In fact, many trainers don’t start off thinking of personal training as a long-range business opportunity.
But, then there could come a time when you become tired of working for someone else – when you see potential in branching out on your own. So, what do you need to do first? Start thinking with a business mind- a marketing mind.
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During my more than 25 years as a professional Trainer I have been approached uncountable times by newbie personal trainers wanting to know how they…
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The day-to-day of building a new client base can be daunting. Chances are you’ve blindly thrown out a few lines hoping to get a bite.…
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