Author: Ryan Farrell

I have a love/hate relationship with this time of year. I am originally from Wisconsin and so winter meant snow. And lots of it. I…

A couple weeks ago we talked about what branding is and how to define your own brand. But once you’ve defined your brand, how do…

“Brand” or “branding” are words that are growing in popularity and lessening in true understanding. And the truth is, it is one of the most…

Last week I talked about how valuable and necessary it is to listen as a form of marketing. On the opposite spectrum of that, it…

One of the easiest pitfalls to fall into is sticking with the same old thing. “We’ve done it this way for years,” or “We’re used…

With such a huge number of marketing tactics available to personal trainers, it can be hard to decipher which ones are worthwhile. You need to…