First of all, why fitness contests? That’s an easy one to answer. They’re fun! But, there’s actually more to it than that. The right contests…
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Author: Tanisha Rule
Posts by Tanisha Rule:
Mistakes That Will Kill Your Sale
Several years ago, I decided to get in shape and took a one-week free trail at a then-popular gym chain. I’d never joined a gym…
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How to Generate Word-of-Mouth After the Contract Ends
It’s fairly easy to treat a current client with attentiveness during a training session and throughout the contracted time. After all, they’re standing right in front…
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Gaining Clients’ Trust
As the name suggests, the personal training relationship is personal. Really think for a second about all the types of information clients entrust to their trainers:…
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Why You Should Consider Direct Mail Marketing
Just a few weeks ago, I found out about a new gym in the area. This gym is located less than three miles away from…
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How to Gain Confidence as a Personal Trainer
The next few posts by me, as well as this one, focus on the issues and concerns new trainers (or those considering becoming trainers) face.…
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New Fitness-Instructor Checklist
You’ve imagined the scene for months or, perhaps, years: standing in front of a brightly-lit classroom at the gym, 30+ expectant faces looking to you…
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Fitness Instructors and The Great Job Hunt
First of all, congratulations on your new career, for taking that leap, and for pursuing what you love. Not everyone in their lifetime will have…
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Why Clients Choose a Particular Trainer
It’s no secret that there is a good deal of competition in the field of personal training. That’s a good thing. That signals that the…
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Why Clients Choose a Particular Gym
Everyone has a reason for choosing one gym over all the others available. Some of the reasons are widespread, while other reasons are based on highly individualized…
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2017 Fitness Industry Trends
It’s that time of year again. No, not for sweet potato pie and turkey with gravy. It’s time to look at fitness industry trends for…
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A Word on the Fitness Industry and Resolutions
As a kid, I thought resolutions were wishes. I really did. I got particularly excited when a family member asked me what my resolution would…
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