Category: Personal Training Business

One of the easiest pitfalls to fall into is sticking with the same old thing. “We’ve done it this way for years,” or “We’re used…

Last week I talked about how valuable and necessary it is to listen as a form of marketing. On the opposite spectrum of that, it…

“Brand” or “branding” are words that are growing in popularity and lessening in true understanding. And the truth is, it is one of the most…

A couple weeks ago we talked about what branding is and how to define your own brand. But once you’ve defined your brand, how do…

I have a love/hate relationship with this time of year. I am originally from Wisconsin and so winter meant snow. And lots of it. I…

We talk a lot on the NFPT Blog about “becoming an expert” in your area and in fitness. It is something that is much easier…

Last week we looked at some practical tips on how to become an expert in the online world as a personal trainer. We talk a…

As a personal trainer you are not selling a product, you are offering a service. Marketing a service is a much different beast than marketing…