Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this…
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NFPT Blog A free health and fitness resource for personal trainers
Making Certain Your Clients Can Understand You: Speak Their Language
“Alright Mrs. Parks”, the instructor begins, “When optimizing caloric expenditure and there is a consequent adipose tissue volume reduction during steady state aerobic exercise performance,…
READ MOREMaking Certain Your Clients Can Understand You: Using Analogies
Last week we discussed the importance of taking out all the scientific jargon when talking with your clients. It is easier for them to understand,…
READ MOREImplementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market,…
READ MOREKeeping New Clients as a Personal Trainer
After 24 years in our business, and some 4,500 clients later, I still love every part of my job. I am always fully booked with…
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The Value of Niche Marketing for Personal Trainers
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche…
READ MOREResearch Techniques for Personal Trainers
Being an effective personal trainer requires constant education. Exercise physiology and nutrition, which represent the core knowledge of an efficient personal trainer, have always been…
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Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch…
READ MOREResearch Techniques for Personal Trainers: Evaluating Scientific Journals
Last Wednesday we talked about some very basic research techniques to stay up-to-date in the fitness world. Today I’d like to discuss how to distinguish…
READ MOREDefining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
READ MORESenior Fitness is Job Security for Personal Trainers
Over the past 25 years in the Fitness profession, I’ve seen 95% of trainers not only have no older clients but also NEVER speak to…
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Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
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