There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche…
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NFPT Blog A free health and fitness resource for personal trainers
Research Techniques for Personal Trainers
Being an effective personal trainer requires constant education. Exercise physiology and nutrition, which represent the core knowledge of an efficient personal trainer, have always been…
READ MOREResearch Techniques for Personal Trainers: Evaluating Scientific Journals
Last Wednesday we talked about some very basic research techniques to stay up-to-date in the fitness world. Today I’d like to discuss how to distinguish…
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Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch…
READ MOREDefining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
READ MORESenior Fitness is Job Security for Personal Trainers
Over the past 25 years in the Fitness profession, I’ve seen 95% of trainers not only have no older clients but also NEVER speak to…
READ MOREYour Duty as a Certified Personal Trainer
Joe American, 35 years old, wakes up one morning stretching and moaning, belching and farting. He firmly places both his hands on the bathroom sink…
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Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
READ MOREDefining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive…
READ MOREFitness Dilemma in the Information Age
In these days of fast food and over-booked schedules, obesity thrives. Our technology and pursuit of monetary gain has taken the front seat. And our…
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Got Sleep?
Do you or your clients have difficulty falling asleep (30-45 minutes)? Once asleep, do they wake frequently and have trouble returning to sleep? Do you…
READ MOREDefining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on…
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