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NFPT Blog

A free health and fitness resource for personal trainers
Developing a Personal Training Marketing Plan

Developing a Personal Training Marketing Plan

Posted August 11th, 2025 by

I’ve spoken to many personal trainers and many say they jumped into the personal training business for the simple reason that they enjoy fitness.  And, they want to share their passion of helping others live healthier lives.  In fact, many trainers don’t start off thinking of personal training as a long-range business opportunity.

But, then there could come a time when you become tired of working for someone else – when you see potential in branching out on your own. So, what do you need to do first? Start thinking with a business mind- a marketing mind.

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Bill Mcginnis Master Trainer

Bill McGinnis – Former Mail Carrier Overcomes 19 Surgeries to Become NFPT Master Trainer

Posted August 11th, 2025 by

In 1983, Bill McGinnis suffered a knee injury while skiing. The doctors gave him a clean bill of health. But, three short years later he was rear-ended on his mail route. His knee felt the brunt of the accident. Doctors said he would never walk again without a cane.

Nineteen surgeries later, the last surgery ending with a knee replacement in 1999, Bill is unstoppable – mentally and physically. And, as a NFPT Master Trainer he shares his journey to inspire others to never quit.

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Motivate Clients to Bike to Work

Motivate Clients to Bike to Work

Posted August 11th, 2025 by

Your job is to encourage clients to live healthier lives through fitness and nutrition. And, that should extend beyond the gym. Fitness is a lifestyle—it’s full time. Not just a one-hour session, three times a week. While you can’t be with your clients 24 hours a day, seven days a week, you can give them the tools they need to stay active and healthy when you aren’t around.

Bike week is one of those tools you can give your clients. Since they are coming to you, it means they already have an interest in physical fitness. So, it shouldn’t be a huge challenge to encourage them to try something new. Although, don’t be surprised if you’re met with some resistance.

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Personal Trainers Introduction to Online Marketing

Personal Trainers Introduction to Online Marketing

Posted August 11th, 2025 by

I can’t think of a better way for personal trainers to grow their business than by having a strong online presence. Potential clients are out there, and chances are they are active online.

Think about it. When you are looking for something, where do you turn first? The classified section? Probably not. The Yellow Pages? Doubtful. No, you look on the Internet. The same goes for people who are trying to find someone who can motivate them to lose weight, get into shape or simply learn to live a healthier life.

The Internet is where you can find the answers to almost anything…almost. The question: are you the answer potential clients find? If not, you can get there. But first, let’s examine how building a strong online presence can help your business.

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Personal Training and Professional Growth

Personal Training and Professional Growth

Posted August 11th, 2025 by

Your professional development as a personal trainer is very important to your success. Maybe there are times when you become content with where you are and with what you have. You have worked so hard to get to this moment. You have a great studio, great trainers on your staff and enough clients to go around. Or maybe you are a trainer working in a big facility and have decided to transition into being an independent trainer (a.k.a. your own boss). Regardless of your working environment or situation – know this – you can’t get comfortable!

At the end of the day, if your main goal is to be able to a.) support yourself and b.) support your family by doing what you love. Don’t settle. Be purposeful in your growth. Never lose touch with what is going on in your industry. Just being a nice guy (or gal) won’t pay the bills (though wouldn’t that be nice?)!

My point: you have to go out there and keep it current; keep your mind sharp. Worry less about the latest piece of techy equipment and think more about your actual craft. If you’re not keeping up with the industry, than the industry will leave you behind. It starts from the top – industry trends, industry players and how both alter the desires of fitness consumers. Stay in the know about how to work with savvier clients, your local economy and local players. Then, finally the almighty question, “What do you have to offer?”

If you’re offering what you did 5, 10, 20 years ago – that just may not be good enough. Sustaining a competitive advantage begins with you looking in the mirror. Don’t let yourself get stagnate and stale – it doesn’t cost much and the time invested is well worth the personal growth and brain stimulation. Showing your current clients that you are a serious trainer with a serious ambition to learn and BE MORE will a.) provide you the acknowledgement you so deserve and b.) prove that you care about learning the best ways to help them reach their goals.

What can you add to your repertoire to make you current, and special; to stand out from the crowd?

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Personal Training Online Marketing Marathon

Personal Training Online Marketing Marathon

Posted August 11th, 2025 by

The idea of building a strong online presence for your fitness business is exciting, but the actual task seems intimidating. Don’t worry. This isn’t a sprint- it’s a marathon. If you are training a client for a marathon would you set the treadmill to 26.4 miles on the first day? I hope not. Well, I won’t do that to you either. But, just like when training for a marathon, visualizing the end goal at the beginning helps keep all the little things you do in perspective.

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