One of the biggest challenges for personal trainers is getting clients. Most would assume that getting clients requires a lot of hard work, time and…
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Tag: marketing
No-Cost Marketing Tips for Personal Trainers
Last Monday I gave you some low-cost marketing ideas. This week I wanted to offer something better. How does FREE marketing ideas sound? Everyone loves…
READ MOREChristmas Marketing
Not all marketing is for the purpose of selling something to your potential clients. In this industry, you are marketing yourself. You are not just…
READ MOREMarketing to Your Most Important Audience
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to market yourself, who to market to, what to say.…
READ MOREImplementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market,…
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Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch…
READ MOREDefining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
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Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
READ MOREDefining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive…
READ MOREDefining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on…
READ MOREDefining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week…
READ MOREMarket Research for Personal Trainers
To run a successful fitness business, you need to learn about your customers, your competitors and this industry. Market research for personal trainers is a…
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