Group fitness classes are not a new thing. They have been around for quite some time now. The main reason is because of the many…
READ MOREAuthor: Ryan Farrell
Posts by Ryan Farrell:
Defining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week…
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The Importance of Teaching Technique
As a certified personal trainer, it is your duty to teach. Teach about different fitness programs and routines. Teach about nutrition and healthy dieting. And…
READ MOREDefining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on…
READ MOREDefining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive…
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Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
READ MOREDefining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
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Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch…
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The Value of Niche Marketing for Personal Trainers
There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche…
READ MOREImplementing Your Niche Marketing
Niche marketing is the combination of both your strengths and your passions and sharing them with others. In order to have a successful niche market,…
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Personal Training Niche Marketing
Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this…
READ MOREMarketing to Your Most Important Audience
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to market yourself, who to market to, what to say.…
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