There is a lot of potential value in starting a niche for yourself. This isn’t to say it is for everyone, but having a niche…
READ MORE
Category: Marketing for Personal Trainers
Defining Marketing For Personal Trainers
Fitness enthusiasts have changed. You now must go after these more elusive customers who have been overwhelmed by every conceivable advertisement, infomercial and sales pitch…
READ MOREDefining Marketing for Personal Trainers: Ads vs. Marketing
Last week we defined and discussed the importance of marketing. This week I wanted to expand upon the idea that your advertising should be a…
READ MORE
Defining Marketing for Personal Trainers: Campaigns
Last week we talked about the major difference between ads and marketing. One says “spend” the other says “Welcome”. There is a method of removing…
READ MOREDefining Marketing for Personal Trainers: Customer Perception
When you embark upon any marketing effort, you must pay careful attention to the manner in which you would like your target audience to perceive…
READ MOREDefining Marketing for Personal Trainers: When to Start Marketing
A great question to ask yourself is when to start marketing. A very good question with a very straightforward answer. Now! Are you set on…
READ MOREDefining Marketing for Personal Trainers: Starting with Baby Steps
Our series “Defining Marketing for Personal Trainers” is coming to a close. Through the past couple weeks we have talked about a lot. Last week…
READ MOREMarket Research for Personal Trainers
To run a successful fitness business, you need to learn about your customers, your competitors and this industry. Market research for personal trainers is a…
READ MORE
Starting a Fitness Business With No Money
Starting any sort of small business is a difficult endeavor. It takes dedication, hard work, and determination. It also takes money. In this post, we’ll look…
READ MORECharacteristics of Personal Training Entrepreneurs
Becoming an entrepreneur is not for everyone. It is hard work that takes a lot of creativity, planning and maybe even a certain personality. Before…
READ MORECharacteristics of Successful Entrepreneurs
Starting a personal training business is no easy task. It takes a certain type of person to even begin to think of owning a business.…
READ MORECommunication is Key for Fitness Business Owners
Last week we talked about four of our Characteristics of Personal Training Entrepreneurs. This week, we’re discussing four more of them. These are focused on…
READ MORE