Whether you’re just starting or you’ve been at it for years, fitness technology—and the many trends associated with it—has created a fiercely competitive landscape for…
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Category: Marketing for Personal Trainers
Building Your Credibility in the Fitness Industry
All professionals must build and maintain their credibility in their respective industry. This is true for novice and well-practiced individuals. In the health and fitness…
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Unique Venues for Trainers to Pursue
Personal training, already a booming industry, expects to witness a growth spurt of 13% in the next 5-10 years. While the majority of trainers, both…
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The Customer Journey: What is It and How Can It Boost Your Business?
When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client’s experience with you. In order…
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How to Start a Fitness Podcast
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts,…
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Fit-fluencer Red Flags
One of the downsides of social media is the upcropping of the fitness influencer. These “trainers” grow in number of followers and scientific blunders by…
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The Up and Downsides of Social Media
Oh, social media, how I love and despise you in equal measure. Social media provides just as many benefits as it does barriers or downsides.…
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Developing a Website for Your Fitness Business: Questions to Ask
Creating a consistent and quality web presence is important whether you’re running an online, hybrid, or face to face fitness business. Developing a consistent look…
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How Personal Trainers Can Better Boost Engagement and Income This Summer
Heading into Summer, personal trainers might be looking for new ways to boost engagement with new clientele and increase income. While many of us are…
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How Personal Trainers Can Use Business Listings
Becoming a personal trainer involves more than just learning how to train clients–one also has to learn to navigate the business world. If you plan…
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Get More Personal Training Clients – A Three Week Challenge
Getting more personal training clients is all about consistency and creativity. It is quite different than getting certified as a trainer but there is a similar…
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Positive Body Image Marketing in Personal Training
For any fitness enthusiast interested in breaking into the fitness industry and become a personal trainer, unrealistic body ideals and a focus on weight loss…
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