Can there be a balance of empowerment and parameters? Absolutely! Whether you’re a club owner or an independent trainer, I’ve put together some concepts to…
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Networking Over the Holidays
The Holidays are here! Besides making endless trips to get Christmas presents and eating way too much food, this time of year is also great…
READ MORETips For Studying and Test Taking
Well, it’s that time of year again. Yes, there are presents and seeing family and pretty lights. But it is also when we release the…
READ MOREChristmas Marketing
Not all marketing is for the purpose of selling something to your potential clients. In this industry, you are marketing yourself. You are not just…
READ MOREHoliday Travels and Your Fitness
Bill McGinnis is an NFPT-certified Master Fitness Trainer, and trains exclusively at the University of Texas Medical Branch Alumni Field House on Galveston Island, TX.…
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BE the Resolution: Focus on People
What does “BE the resolution” really mean? It can certainly mean the obvious: A cliché type of saying we use to imply that you should…
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BE the Resolution: Patience is a Virtue
Patience my dear Watson! Continuing from Tuesday’s post, Focus on People, here’s another good saying: “Patience is a virtue”. I say it’s more like a…
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What’s the Role of a Certified Personal Trainer?
Understanding clearly the role of a certified personal trainer can help mold and shape the future of your career. Although questions like “Why do you…
READ MOREMarketing to Your Most Important Audience
Every Monday we give some marketing tips for personal trainers. How to market yourself, where to market yourself, who to market to, what to say.…
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Making Certain Your Clients Can Understand You: Speak Their Language
“Alright Mrs. Parks”, the instructor begins, “When optimizing caloric expenditure and there is a consequent adipose tissue volume reduction during steady state aerobic exercise performance,…
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Personal Training Niche Marketing
Personal training is a fast growing industry, and it is continuing to grow. A great way to be successful and stand a part in this…
READ MOREMaking Certain Your Clients Can Understand You: Using Analogies
Last week we discussed the importance of taking out all the scientific jargon when talking with your clients. It is easier for them to understand,…
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