As a trainer turned-behavioral economics-major, I’ve become increasingly aware of how economics applies to everything we do in the industry—and it can have a significant…
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Category: Health Behaviors and Psychology
Process Goals Versus Outcome Goals: The Art of Goal Setting
Goal setting is a regular part of any fitness routine and of every personal trainer’s usual skillset. Setting goals allows for accountability, measurable targets, and…
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Can Recreational Drinking Improve Bone Density?
Studies have revealed that alcohol consumption plays a definitive role in the preservation of bone density, similarly to an increase in lean muscle mass. Before…
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Client Check-Ins: Checking in is Good for Business and Results
Name one tool that improves client’s outcomes, creates a stronger, longer-lasting relationship with clients, and improves overall revenues..? Check-Ins! Go the Extra Mile Creating a…
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Fitness Trackers and “Techorexia”
Today’s “gym attire” extends well beyond the latest in designer Lycra clothing. Wearable technology encircles the wrists of a number of personal training clients and…
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Health Messaging and Exercise Guidelines: What are the recommendations?
When you think of a typical personal training client, who comes to mind? Is it the hardcore, three-days-a-week with you/two-on-her-own HIIT warrior? Or is it…
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The Way We Eat: The Economics of Food
Food and nutrition is not only a major spotlight of the fitness industry, it’s a hot topic in local government, politics, healthcare, environmental science, and…
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What’s the Deal with Diet Culture?
Discussions on race, rights, the election, the COVID-19 pandemic, and unemployment aren’t the only headlines sweeping social media feeds globally this year. Loud are the…
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November: The Perfect Month to Help Clients
November is a month when the seasonal changes become obvious. Leaves change color and fall as the weather begins to cool. For those who celebrate…
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Changing Your Client’s Relationship With Food
The desire for weight loss and attaining the “standard” of beauty is the chaotic cycle that continues to fuel the fitness industry. With clickbait headlines…
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Steady Moderation in Place of “Cheat Days”
The importance of a weight-loss client’s relationship with food, and how poor messaging from social and mainstream media (let alone misinformation from family, friends, and…
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Health and Wellness in Rural America
The state of health and wellness in rural America is in dire straits, and it seems, no one is talking about it. Health professionals are…
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