In 2020, the US fitness industry revenue dropped by a whopping 58%. This is one of the primary reasons why every entrepreneurial personal trainer should…
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Category: Personal Training Business
Best Personal Training Software and Platforms
As most personal trainers have been forced out of in-person training for most of 2020 discovered, an abundance of online and remote training apps and…
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Real-Life Skills Transfer to Personal Training
Transferable skills refer to those actions that we can apply across various industries and roles. Whether we acquire these skills from working in another gym,…
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The Customer Journey: What is It and How Can It Boost Your Business?
When marketing your business, it is essential to understand that there is a beginning, middle, and future of your client’s experience with you. In order…
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Energy Vampires: How to Handle Clients That Drain Your Life Force
A career in personal training is no doubt far more challenging than most ever expect it to be, and one of the biggest reasons for…
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How to Start a Fitness Podcast
Podcasts are one of the quickest growing opportunities for fitness professionals to share their knowledge and expertise. Over 50% of Americans report listening to podcasts,…
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The Importance of Personal Trainer Professionalism and Communication in the Fitness Industry
Professionalism and communication may well be the most important qualities distinguishing truly successful certified personal trainers from unsuccessful ones. After 20 years in the fitness…
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Important Elements of Group Fitness Class
Group fitness is a fun and growing part of the health and exercise industry. Such settings offer a unique opportunity for socialization, group support, and…
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What I Wish I Had Known Prior to Entering the Fitness Industry
My journey in the fitness industry has now entered its 37th year. During this time, I have worn – and continue to wear – a…
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Finding Life’s Balance to Avoid Professional Burnout
In just about any aspect of life, dealing with high stress levels on a daily basis can generate a plethora of physical and emotional symptoms.…
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Future-Proofing the Workforce: Why Strength Training is the Next Frontier in Faculty and Corporate Wellness
It’s time to be honest about the future of workplace wellness. As faculty members face mounting cognitive demands and corporate professionals navigate digital fatigue and…
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The ROI of Strength: Why Personal Trainers Should Target Faculty and Corporate Clients
Strength Training as an Untapped Asset in Professional Performance In an era where stress-related burnout, cognitive overload, and sedentary lifestyles undermine workplace performance, one solution…
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