Some personal trainers bring home the bacon in the fitness industry, while others are just barely scraping by. Regardless of how much money a personal…
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Category: Personal Training Business
Twitter Fitness Accounts to Watch
No matter how you feel about social media, there’s no denying its influence (especially in customer-service situations) and its power to connect. Having said that,…
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Taking Care of Business – Resources for the Fitness Entrepreneur
A fitness entrepreneur is the latest and greatest term to describe a personal trainer who runs their own business. It sounds glamorous and edgy. To…
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How to Make the Most of a Personal Training Internship
Most students go through an internship type experience in a college program. But what about those who have never had the opportunity to intern somewhere…
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Starting a Fitness Facility in a Small Town
Small towns have pros and cons for fitness entrepreneurs. Are you a fitness professional living in a small-ish town? Do you have the desire or…
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Nutrition and Meal Planning: Scope of Practice For Personal Trainers
Are you allowed to talk about nutrition with personal training clients? If you are, how much is ok? And what is ok? Nutrition is gray…
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Top Five Marketing Strategies for Personal Trainers
Without employing sound marketing strategies for personal trainers to grow a business, new personal trainers may struggle to get new clients. This is one of…
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Expanding Your Skills as a Fitness Professional
Finding new and innovative ways to sharpen our professional skill set and stay abreast of new developments, research, and training techniques is essential in the…
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Starting a Niche Gym
Gyms come in all shapes, sizes, and services – from big box gyms to small-town studios and traveling personal trainers specializing in “at-home” workouts. If…
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Working with Special Populations as a Personal Trainer
Carol Michaels is a personal trainer to know and model in the fitness industry. Carol is an award-winning exercise specialist and consultant and is on the…
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The 4 C’s of Personal Trainers
If you were embarking on a new workout program, what qualities might you seek in a personal trainer? Does your current level of professionalism fit…
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Get More Personal Training Clients – Communicate Better!
Effective communication goes beyond talking and listening. It takes into account the situation and the specific person you are in conversation with. Personalized communication can…
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