Family Fitness and National Kids to Parks Day

By |May 16th, 2012|Special Populations|

On May 19, the 40 states will be participating in National Kids to Parks Day by hosting special events. The 2nd Annual celebration has a simple, yet life changing mission – "to remind adults to take a child in their lives to a park..."- where they can hike, learn about a historic site, canoe down a river or have fun playing on their neighborhood slides and swings.

So, what does this have to do with you? As personal trainers, it's important for you to connect with your clients and to show you truly care about them. It's also your mission to make sure they don't just "live fitness" when they are an arm's length away from you, but they integrate it into their daily lives – and the lives of their children. You are their role model, they are their children's.

Make fitness fun for your clients. And, give them the tips they need to make fitness fun for their families. Ask your clients, "Have you ever tried to say to a thirteen-year-old, 'Hey, why don't you go for a run with me before you head out to your friends?' More importantly ask them, "Has your child ever answered yes to that question?" I'm going to guess that 90% of the time they haven't asked or the conversation didn't end very well.

Set up this scenario for your client instead:

Imagine if you said to your son or daughter, "Why don't you call a friend and see if they want to go hiking this weekend. We'll explore caves and even go canoeing down a rocky river. Maybe we'll get lucky and see some animals and try to identify other animal tracks."

Obviously, I'm not a thirteen-year-old, but that sounds way cooler than spending time running in circles around a neighborhood – alone – with my parent. The best part – they have no idea they are exercising. Getting them outside, exploring nature keeps them active and interested in the world around them. It instills in them a sense of pride for their bodies and for their environment.

What other tips do you share with your clients that they can take home to their families?

Motivate Clients to Bike to Work

By |May 15th, 2012|Misc|

Your job is to encourage clients to live healthier lives through fitness and nutrition. And, that should extend beyond the gym. Fitness is a lifestyle—it's full time. Not just a one-hour session, three times a week. While you can't be with your clients 24 hours a day, seven days a week, you can give them the tools they need to stay active and healthy when you aren't around.

Bike week is one of those tools you can give your clients. Since they are coming to you, it means they already have an interest in physical fitness. So, it shouldn't be a huge challenge to encourage them to try something new. Although, don't be surprised if you're met with some resistance.

Start a Corporate Health and Wellness Personal Training Business

By |May 14th, 2012|NFPT News|

May is Global Employee Health & Fitness Month (GEHFM). May 16 is National Employee Health and Fitness Day. As personal trainers we need to stay in-the-know with what is going on in the world around us.

The economy has been questionable for the past few years. Unemployment has been at an all time high, and health insurance has been a stressful topic for many Americans and small business owners. So, do you need some good news? You can make these times of uncertainty work for your business. You can flourish in this economy; especially where health care is concerned!

As a fitness trainer, I encourage you to get involved in the wellness explosion! The bottom line is simple. Businesses are spending serious money to keep their employees healthier so that they can avoid increasing health care claims. Employee health improvements, through wellness programs, can help prevent major medical conditions that result in increased employer healthcare costs.

Before knocking on every door on Main Street, find out the businesses that provide their employees with preventative health coverage that could include your services. Those businesses and their employees are already looking for you. Not only will they welcome your knock, but they have designated funds to enlist your services.

So, they want your services and you want their money (lets not beat around the bush on this point). It's a match made in heaven. To complete the courtship you just need to make the introduction and break the ice. Lucky for you it is Global Employee Health and Fitness Month.

Chances are they don't know about GEHFM. Offer to hold a seminar in the office. Inform the employees about GEHFM. Teach them the importance of living an active and healthy lifestyle. Remind them they want to live long enough to enjoy the fruits of their labor. And, they want to be in full health when the time comes to retire. If that doesn't sell them, the fact that their company will pay for it should.

Get them started on the right track by introducing them to National Bike to Work Week (May 14-18). Share some biker safety tips, and help them map out their bike route for National Bike to Work Day (May 18). By introducing yourself as a concerned citizen spreading the word about a great fitness incentive you have created an opening to let them know you would like to help them take advantage of their health benefits.

Invite them to a free spinning session. Even if some are not interested in biking to work, market the spinning class as a team building exercise. Bring this point up with the employer ahead of time. The boss is already excited you are encouraging preventative health measures (which will save money on health care claims). Throw in a team building exercise and his head will spin. Now, you have the support of the employer, and attention of the employees.

Not only are you giving them incentive to participate on the 18th, but now they are coming to your facilities where you can show them firsthand how valuable your services are. Getting them in the door was the hard part. Now, do what you do naturally – care, encourage and be a great role model.

What other ways can you get employees excited about their health?

Personal Training for Women

By |May 10th, 2012|NFPT News|

As a part of National Physical Fitness and Sports Month, May 13-19 is National Women's Health Week. The entire week is dedicated to bringing together communities, businesses, government and health organizations, and other groups to promote women's health.

The theme this year is, "It's Your Time". As fitness professionals how can you help women see the benefits of working hard to stay healthy? Not just for a week, but year after year.

The truth is there isn't a lot of emphasis on women's overall health. Sure, there are amazing events and products that remind us almost every day about the fight to end breast cancer. And, while I 100% believe in and support this fight, there is more to women than just our breasts. Did you know that women are six times more likely to die from heart disease than breast cancer? The crazy thing – heart disease is preventable.

The leading cause of heart disease is an unhealthy lifestyle. And who is better suited to change awareness and provide the tools to help women live a healthier life than you?

Use Women's Health Week as an opportunity to increase awareness about your services, and enhance your influence in the community.

Workshops

Plan a workshop for women stressing the importance of preventive screenings, being active and eating healthy. This is what you already do with your clients. Now, in the spirit of Women's Health Week, reach out to a new group of people.

Group Classes

Offer a free group fitness class for women. This is your chance to not only tell women about the importance of living a healthy life, but show them. Plus, showcasing your services to a new group of potential clients is never a bad thing.

Social Media

Social media is a phenomenal medium to promote these events. More women will be willing to sign up for your workshop or fitness class if they see that you are knowledgeable and passionate. Use your social media accounts to make your friends and followers aware of the important issues surrounding women's health.

Expand your reach beyond the class and workshop. Spread the word about Women's Health Week. Not only will your efforts help improve awareness, but they may even save a life or two! One week can make a lifetime of difference. This week "It's your time." With everything you have to offer, you can make a difference in your community and in your business. And, isn't that why you first got started as a personal trainer?

Win a NFPT-CPT Premier Value Package

By |May 3rd, 2012|NFPT News|

NFPT has launched its first-ever sweepstakes on Facebook. Enter for your chance to win a NFPT-CPT Premier Value Package OR NFPT Master Trainer Course and a PPolar FT4 Heart Rate Monitor.

NFPT-CPT Premier Value Package 

Benefits of a Polar FT4

We all know that getting into shape isn't about how fast, long or hard you train. We can improve and help get our clients get closer to their goals by training with a heart monitor and by encouraging our clients to do the same. A heart monitor helps us track the level of intensity of each and every workout. Try it out for yourself, and then decide if it's a tool to incorporate into your personal training business.

Learn more about our sweepstakes on Facebook and enter to win by clicking the photo below. Remember, this offer is only for our fans on Facebook, so to see all the details (and to join the NFPT community), click the Like button.

Have you heard every excuse in the book?

By |May 1st, 2012|NFPT News|

How do you respond when you hear excuses from prospective clients? How do you motivate current clients so these types of excuses don't plague their fitness goals?

Let's face it. Not everyone shares your passion for fitness. If they did, you'd be out of a job. The truth is, for many people (get ready for it) working out, well it kind of sucks. Part of your job as a fitness professional is to help change their mindset, turn their fitness program from something they can't stand into something they can't live without.

In a world filled with instant gratification, venturing into the unknown with fear of a mundane cycle and no up-front benefit can be a huge mental hurdle for people. These roadblocks often manifest themselves as excuses. Understanding clients' fears is half the battle. The other half is being prepared to address these excuses as they come.

Take a look at this infographic, and think about how you would respond to these excuses. That way, the next time you hear, "but I don't wanna" or "but I can't," you'll be prepared.

 

What is the most bizarre excuse you ever heard? C’mon, humor us.

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