Now, that you’ve created your website and have taken the plunge into the world of social media, you’re ready to take it one step further. You’re ready to start a personal training blog.
In February of 1996, I wrote an article in NFPT’s Personal Trainer Magazine about a man who emailed me with a problem he was having. Of all things, he asked me for advice on how to salvage his relationship with his girlfriend. At a glance, my first instinct was to direct him to Ann Landers or to an equally talented counselor. But, I kept on reading and found out – I may be able to help. While, my advice was given to this 1996 love-sick dude, my advice still applies today.
The first thing you will need to do is purchase a domain name and hosting for your website. There are a plethora of companies out there that offer these two must-haves as a package deal. Shop around and find the one that works best for you.
Here are a few good hosting companies to check out:
Congratulations to NFPT CPT/Master Trainer Crystal Haney on her new title and on her life-long commitment to changing lives through fitness.
On June 9, 2012 Crystal competed in the INBA Ms. Fitness Hawaiian Islands competition located in Waianae, Oahu, Hawaii and won first place. She also placed in three other divisions: 1st Place – Sports Model, 2nd Place – Ms. Figure and 3rd Place – Bikini Divas.
Crystal adopted an active lifestyle early on in her life. She has been a cheerleader, a triathlon athlete and has competed in rodeos, crew, motocross and judo. As a NFPT CPT/Master Trainer, Crystal is devoted to helping others achieve a lifestyle of wellness.
Crystal is the Lifestyle Manager/Personal Trainer at Haney Lifestyle Management. In 2011, Crystal and her husband established Spring Haney, Inc. to address lacking aspects of the Wellness and Maritime consulting community.
Why Crystal is a Personal Trainer
“I want to show everyone, especially women, that the body they desire is within their grasp; weight rooms and gyms are not a scary place; you don’t need to have an eating disorder to be lean and fit. Personally, I love the ambiance, smells and sounds of a gym. It has always been a place for me to retreat from the world for a while and to build myself physically into what I desire – paralleling the studying and exploration of both literature and technical publications that build my mind while creating a mental reprieve.”
Way to go Crystal!
The idea of building a strong online presence for your fitness business is exciting, but the actual task seems intimidating. Don’t worry. This isn’t a sprint- it’s a marathon. If you are training a client for a marathon would you set the treadmill to 26.4 miles on the first day? I hope not. Well, I won’t do that to you either. But, just like when training for a marathon, visualizing the end goal at the beginning helps keep all the little things you do in perspective.
Your professional development as a personal trainer is very important to your success. Maybe there are times when you become content with where you are and with what you have. You have worked so hard to get to this moment. You have a great studio, great trainers on your staff and enough clients to go around. Or maybe you are a trainer working in a big facility and have decided to transition into being an independent trainer (a.k.a. your own boss). Regardless of your working environment or situation – know this – you can’t get comfortable!
At the end of the day, if your main goal is to be able to a.) support yourself and b.) support your family by doing what you love. Don’t settle. Be purposeful in your growth. Never lose touch with what is going on in your industry. Just being a nice guy (or gal) won’t pay the bills (though wouldn’t that be nice?)!
My point: you have to go out there and keep it current; keep your mind sharp. Worry less about the latest piece of techy equipment and think more about your actual craft. If you’re not keeping up with the industry, than the industry will leave you behind. It starts from the top – industry trends, industry players and how both alter the desires of fitness consumers. Stay in the know about how to work with savvier clients, your local economy and local players. Then, finally the almighty question, “What do you have to offer?”
If you’re offering what you did 5, 10, 20 years ago – that just may not be good enough. Sustaining a competitive advantage begins with you looking in the mirror. Don’t let yourself get stagnate and stale – it doesn’t cost much and the time invested is well worth the personal growth and brain stimulation. Showing your current clients that you are a serious trainer with a serious ambition to learn and BE MORE will a.) provide you the acknowledgement you so deserve and b.) prove that you care about learning the best ways to help them reach their goals.
What can you add to your repertoire to make you current, and special; to stand out from the crowd?
Finally, an easy-to-use, adaptive solution to sandbag training! About the ULTIMATE SANDBAG Core Fitness System The Ultimate Sandbag was created in 2005 by Strength Coach, Josh Henkin, as a […]
I can’t think of a better way for personal trainers to grow their business than by having a strong online presence. Potential clients are out there, and chances are they are active online.
Think about it. When you are looking for something, where do you turn first? The classified section? Probably not. The Yellow Pages? Doubtful. No, you look on the Internet. The same goes for people who are trying to find someone who can motivate them to lose weight, get into shape or simply learn to live a healthier life.
The Internet is where you can find the answers to almost anything…almost. The question: are you the answer potential clients find? If not, you can get there. But first, let’s examine how building a strong online presence can help your business.
During the month of May, NFPT conducted a sweepstakes for personal trainers, fitness enthusiast and those who are NFPT fans. By simply entering, fans had the opportunity to win the grand prize of either a NFPT-CPT Premier Value Package or a NFPT Master Trainer Course, which both included a Polar FT4 Heart Rate Monitor. Nine runner-up prizes included heart monitors only.
“NFPT provides personal trainers the education and business tips they need to establish successful personal training careers,” said Angie Pattengale, vice president of operations at NFPT. “We have recently launched social channels to create convenient ways for trainers to find the answers to their important questions. The sweepstakes was a way for us to get the word out about our new community while showing our appreciation to those who have been fans of NFPT for years.
The NFPT certification program is accredited by the National Commission of Certifying Agencies (NCCA) and has been certifying personal trainers since 1988.
Grand Prize Winner:
- Lori Beneteau
- William Townsend
- James Fish
- John Northcutt
- Rafael Diaz
- Nicole Morales
- Dawn Simpson
- Monika Isham
- Alphia Sauer
- Bill Melfi
“Congratulations to all the winners,” said Pattengale. “We look forward to serving you in the future.”
With the ongoing talk about cholesterol, it’s important to remember that the human body requires the stuff just to survive. As with many things in life, the issue is one of balance.